POWERUP ® Toys

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At POWERUP, we create conversion kits that turn standard paper planes into incredible, remote-controlled flying machines. We're determined to produce dynamic, educational and fun products for the whole family. Our POWERUP kits bring a nostalgic pastime to the present by combining the art of paper plane crafting with smart technology. How We Got to Where We Are The idea for POWERUP came from our CEO, Shai, back in 2007 while he was teaching kids the principles of aerodynamics. As he researched advances in micro indoor flight, trying to find a way to teach kids the principles of physics and aviation, an idea struck him: remote-controlled paper airplanes. POWERUP was officially founded in 2011 when the team was assembled and started piecing together the conceptualized products. The Kickstarter Campaigns We launched our first Kickstarter campaign for the POWERUP 3.0 on November 26, 2013, where we reached our goal in less than 8 hours thanks to the support of over 21,000 backers! POWERUP returned to Kickstarter in 2015 with the FPV in 2017 with the DART and in 2019 with the POWERUP 4.0 - each time surpassing our goals in just a few hours reaching in total over 60,000 customers and $5M in funding. We've been extremely touched by the support of our incredible customers who have pushed POWERUP to be the most successful Kickstarter in the flight category. Awards (We'd like to thank our mamas)2019 2019 - Fatherly Favorite (POWERUP 4.0) 2019 - TPA Media Inc. Best of Toy Fair pick (POWERUP X FPV) 2017 - CES 2017 Best of Innovation (POWERUP 3.0) 2017 - PromZ promotional product of the year (POWERUP 3.0) 2015 - Tillywig Award Winner (POWERUP 3.0) 2014 - The Best of NY Toy Fair mention - Mashable, Gizmodo, Popular Mechanics (POWERUP 3.0) 2013 - Mr. Dad Seal of Approval Winner (POWERUP 3.0) 2013 - The Best of NY Toy Fair Award - Popular Science (POWERUP 3.0) 2012 - ATA Award Best Toy (POWERUP 3.0)