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PrimeSafe is the Statutory Authority responsible for regulating meat, poultry, seafood and pet food in Victoria, Australia. PrimeSafe's primary objective is the provision of safe, wholesome meat, poultry and seafood for all consumers. VISION: Strong consumer confidence in the safety of Victoria's meat, poultry and seafood through industry quality assurance. MISSION: Advance and regulate food safety in Victorian meat, poultry, seafood and pet food industries through credible quality assurance systems and services that also support opportunities for industry growth and innovation.

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Channel mix across the latest month

Search42.0%
Direct33.0%
Referral15.0%
Social10.0%

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