PureDenim
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PureDenim is an Italian denim manufacturer based in Inveruno, near Milan, specializing in sustainable production processes. Established in 2016 and emerging from ItalDenim in 2017, the company employs 22 people and focuses on reducing the ecological footprint of denim through innovative technologies. The company utilizes several key innovations, including SmartIndigo technology, which employs an electricity-based dyeing process to replace harmful chemicals. They also feature ultrasound dyeing and finishing techniques that significantly reduce water usage. PureDenim produces sustainable denim fabrics, including bluesign® APPROVED options that emphasize responsible chemical management. Their offerings are detailed in the "PureBook." Notable partnerships include collaborations with the Italian fashion brand DONDUP and technology providers like Sedo Engineering and Sonovia, reinforcing their commitment to sustainability in the textile industry.
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