RAEK

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RAEK is a software platform that assists small and mid-sized businesses in collecting, organizing, and utilizing first-party data from website visitors. This helps companies build marketable customer profiles, enhance decision-making, and drive growth without relying on third-party tracking or costly advertising. Headquartered in Liberty Lake, Washington, RAEK has a team of fewer than 25 employees. The platform features a single dashboard that automatically creates profiles for both identified and anonymous visitors by leveraging existing first-party data from various sources. Key functionalities include real-time data collection, centralized profile storage, and seamless integrations with CRMs, email service providers, and over 3,000 apps via Zapier. RAEK also offers retargeting tools for email, SMS, and social media, enabling businesses to optimize their marketing efforts effectively. Founded by Cory Crapes and a team of experienced business owners, RAEK aims to simplify data management for organizations looking to improve their lead generation and customer engagement strategies.