SKKN BY KIM

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SKKN BY KIM was a beauty and skincare brand founded by Kim Kardashian, launched on June 21, 2022. The company operated as a direct-to-consumer brand in partnership with Coty Inc., with Kardashian holding an 80% stake. SKKN BY KIM offered a high-end skincare system featuring nine core products, designed for all skin types and developed with clinically proven formulas. The brand focused on clean, high-performance skincare, utilizing active ingredients and sustainable packaging. Products were presented in sleek, minimalistic, and refillable containers, emphasizing eco-friendly materials. In March 2025, SKIMS acquired SKKN BY KIM, consolidating Kardashian's beauty ventures. However, SKKN BY KIM officially closed operations on June 29, 2025.

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Search42.0%
Direct33.0%
Referral15.0%
Social10.0%

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