SmartAssets

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SmartAssets operates in the creative effectiveness and advertising technology space, offering an AI-powered platform that enhances media performance for brands, particularly in luxury cosmetics and fintech. The platform automates quality control through customized tagging, ensuring regulatory and brand compliance across various advertising channels, including social media, TV, online video, and app stores. Additionally, SmartAssets provides rapid and reliable creative scoring that delivers insights into the performance of different creatives. This capability allows clients to produce compliant and optimized brand assets at scale, reducing manual checks and human error. The company integrates with leading advertising platforms to streamline creative production and improve return on ad spend (ROAS), achieving notable success in generating triple-digit ROAS and outperforming previous campaigns.