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SparkPath is a career exploration and student development company based in Orleans, Ontario, Canada. Founded in 2009 by JP Michel, the company aims to help students create extraordinary careers by focusing on real-world challenges rather than traditional job titles. SparkPath promotes a unique approach known as the Challenge mindset, encouraging students to engage with challenges that inspire them. The company's primary offering is the Challenge Cards, launched in 2017. These innovative tools, available in both digital and physical formats, assist career advisors, guidance counsellors, and teachers in preparing students for the future of work. The Challenge Cards facilitate interactive, discovery-based learning, allowing students to explore challenges they are interested in. SparkPath also provides a digital dashboard for tracking student progress, resources for educators, and ongoing support through events, workshops, and webinars. The Challenge Cards have reached over 100,000 students globally and are utilized in various educational settings, including partnerships within the Minnesota education system.

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Search42.0%
Direct33.0%
Referral15.0%
Social10.0%

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