Spinnup
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Spinnup was a digital music distribution platform founded in 2013 by Universal Music Group. It provided a DIY service for independent and unsigned artists to distribute their music to major streaming platforms while offering a pathway for discovery by UMG labels. Initially launched in Sweden, Spinnup expanded globally in 2016 and successfully helped over 80 artists secure deals with UMG labels across Europe, the US, and Japan. The platform allowed artists to upload music to over 40 streaming services, including Spotify, Apple Music, and Amazon. It featured easy uploads, analytics for performance tracking, and ensured artists retained 100% of their rights and royalties. In mid-2022, Spinnup transitioned to an invite-only model and eventually closed its services, thanking artists for their participation.
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