søster

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søster is a London-based brand strategy and creative content agency that specializes in luxury, lifestyle, and travel brands. Established in October 2021 through the merger of Studio Black Tomato and Black Tomato Agency, it operates as a sister company to Black Tomato Group. The agency focuses on three main areas: brand strategy, creative services, and experiential design. With over 15 years of expertise in consumer habits and travel insights, søster creates memorable brand experiences that connect people and brands. Their services include master planning of travel experiences, bespoke event creation, influencer and press trips, and comprehensive marketing strategies. They also provide award-winning digital and print content, consumer insights, and social media solutions. Operating globally, søster has a strong network of destination management companies and partners, allowing them to deliver unique experiences in remote locations. The agency has collaborated with prestigious clients such as Raffles Hotels & Resorts, The Peninsula Hotel Group, and American Airlines.