Synapse - The Stories Marketplace

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Synapse - The Stories Marketplace is a UK-based platform that connects PR professionals and journalists, launched on September 21, 2023. It serves as the first "stories marketplace," allowing users to share stories, pitches, and media requests directly, eliminating the need for email-based communication. Headquartered in London, Synapse aims to enhance media relations and improve content generation in a rapidly changing media landscape. The platform offers a range of features designed for efficiency, including an AI-powered media database for precise targeting, real-time statistics on pitch performance, and peer-to-peer messaging for direct communication. With over 3,000 users, including more than 1,800 pre-registered at launch, Synapse caters to UK-based PR professionals and journalists from various publications. It has gained traction with major media outlets like National World and Reach, highlighting its effectiveness in streamlining communication and boosting newsroom content production.