The BA Guide

thebaguide.com
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The BA Guide is an online training platform founded by Jeremy Aschenbrenner, aimed at helping aspiring and current business analysts enhance their careers. With over a decade of experience in business analysis, Aschenbrenner transitioned to full-time online education in 2014, creating practical courses and resources to make business analysis more accessible. The platform offers a variety of training courses that cover essential business analysis skills, including introductions to the BABOK® Guide. It provides educational materials such as exercises and videos to support ongoing career development. Additionally, The BA Guide features a YouTube channel with free content that teaches aspiring BAs how to secure positions and helps current analysts evolve their skills. The channel includes lectures on various topics, including Aschenbrenner's career path and fundamental business analysis concepts.

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Channel mix across the latest month

Search42.0%
Direct33.0%
Referral15.0%
Social10.0%

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