The Prompting Company

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The Prompting Company is a startup based in San Francisco, launched in August 2025 and backed by Y Combinator. The company specializes in Generative Engine Optimization (GEO), helping businesses gain visibility and recommendations from AI systems like ChatGPT and Claude. Founded by experienced entrepreneurs Kevin, Albert, and Michelle, the company focuses on the transition from traditional search engines to AI-driven discovery for product and consumer decision-making. The Prompting Company offers three main services: Query Analysis, which identifies key questions users ask AI about specific industries; AI-Optimized Content Creation, which produces articles designed for AI citation; and AI Crawler Routing, which formats web pages for better AI parsing. They provide various pricing tiers, including a Starter plan for DIY tools, a Pro plan with monthly content, and a custom Enterprise plan. Their clients include modern tech companies and startups in sectors like HR, IT, and AI, as well as fintech and enterprise SaaS customers.

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Channel mix across the latest month

Search42.0%
Direct33.0%
Referral15.0%
Social10.0%

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