TrendKite
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TrendKite was a digital PR analytics company founded in 2013 in Austin, Texas. It was acquired by Cision in 2019 for $225 million and initially operated as an independent entity before integrating into Cision's Communications Cloud platform. The company was co-founded by AJ Bruno, Matt Allison, and Patrick Brannen, and it grew rapidly after participating in the Dreamit Ventures accelerator program. TrendKite offered a Digital PR Platform that utilized artificial intelligence, machine learning, and big data analytics to enhance earned media efforts. The platform enabled users to measure the impact of PR on corporate reputation, website traffic, and revenue growth. It also provided tools for campaign measurement and attribution, social influencer management, and data-driven insights, positioning earned media as a key marketing driver. The user-friendly experience aimed to transform PR into a measurable business function.
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Revenue & Pricing
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Website visits over the past 12 months
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Organic opportunities driving discovery
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Channel mix across the latest month
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