Tribe Dynamics (now CreatorIQ)
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Tribe Dynamics, now part of CreatorIQ, is an influencer marketing analytics platform founded in 2012. It specializes in providing analytics and measurement solutions for brands in the beauty, fashion, and lifestyle sectors. The platform's key offering is Earned Media Value (EMV), a proprietary metric that quantifies the value of third-party digital content created about a brand, helping companies assess the effectiveness of their influencer marketing efforts. Tribe Dynamics offers advanced influencer analytics, benchmarking solutions, and data-driven insights that highlight impactful activations and products. Following its acquisition by CreatorIQ in 2021, Tribe Dynamics' services are integrated into a comprehensive creator marketing platform, enhancing its capabilities for end-to-end influencer marketing programs. The platform has supported notable brands such as Estée Lauder, Gucci, and Sephora, among others, across various industries.
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