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Upfront is a New York City-based SaaS company founded in 2020. It specializes in providing cleaned and validated childcare data along with integrated software solutions for governments, childcare providers, families, and early childhood education organizations. The company is dedicated to improving data accessibility in early childhood care, helping families find suitable options and assisting policymakers in addressing childcare challenges. Upfront's proprietary platform standardizes childcare data, making it easier for families to discover providers through a mobile-friendly search portal. Key features include a real-time family search and referral system, a provider portal for managing records and communications, and tools for professional development and technical assistance. The platform also offers government and CCR&R tools for automated reporting and data visualization, serving as a comprehensive resource for the early childhood ecosystem. Upfront has partnered with clients such as the State of Maryland and Operation Child Care, enhancing its impact in the childcare sector.

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Channel mix across the latest month

Search42.0%
Direct33.0%
Referral15.0%
Social10.0%

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