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Utrip was a personalized trip planning technology platform founded in July 2012 in Seattle by Gilad Berenstein, Yair Berenstein, and Edan Shahar. The company utilized artificial intelligence and user recommendations to create customized travel itineraries. Utrip raised $4 million in funding from various investors, including Acorn Ventures and executives from Apple and Costco. The platform offered a free personalized trip planning service, allowing travelers to input their preferences and receive tailored itineraries within minutes. Key features included customizable trip planning, multi-city trips, and a mobile app. Utrip also provided a B2B product called Utrip PRO, which enabled hotels and travel agencies to offer travel planning services on their websites. The company served both individual travelers and business clients, with a user base primarily from the US and Canada.

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Search42.0%
Direct33.0%
Referral15.0%
Social10.0%

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