Vivid Machines

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Vivid Machines is an agritech startup based in Toronto, Ontario, founded in late 2020 by Jenny Lemieux and Jonathan Binas. The company focuses on enhancing fruit production through AI-driven computer vision and multispectral imaging. By digitizing fruit farming, Vivid Machines aims to improve crop management, yield prediction, and supply chain efficiency, addressing food security challenges. The core product, Vivid-XV3, is a compact multispectral computer vision device that can be mounted on ATVs or tractors. It captures real-time data to assist with crop load management, yield forecasting, and plant health insights. Key features include counting blossoms and fruit for better thinning decisions, early yield predictions, and disease detection. The system automates manual tasks, improving accuracy and scalability across the fruit supply chain. Vivid Machines offers precision agriculture solutions that optimize yield, reduce food waste, and enhance labor efficiency. Their technology provides valuable insights and transparency for partners in the fruit supply chain, making it easier to manage resources effectively.