Wave Reaction
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Wave Reaction is a cloud-based software company based in Waunakee, Wisconsin, specializing in warehouse management systems and reusable asset management solutions. Founded in 1998, the company has over 20 years of experience in developing technology for tracking and managing reusable containers. With a team of approximately 76 employees, Wave Reaction generates annual revenue of $17.2 million. The company offers a range of configurable SaaS solutions, including the Wave Reusables asset tracking platform and the Wave WMS warehouse management system. These solutions help businesses optimize resource usage, minimize waste, and support sustainability initiatives. Wave Reaction also provides hardware components like RFID tags and scanners to enhance its software capabilities. Their target customers include OEMs, suppliers, and logistics companies, focusing on those with complex supply chains and high volumes of reusable containers.
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