Wholechain

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Wholechain is a blockchain-based supply chain traceability platform founded in 2019 and based in Bloomfield Hills, Michigan. The company focuses on enhancing transparency and trust in global supply chains, particularly in the food sectors like seafood and agriculture. Wholechain's software platform digitizes supply chain processes by tracking every movement and event in the product lifecycle, utilizing interoperable data standards such as GS1 and GDST. Key features of Wholechain's platform include mobile and desktop data capture, seamless data sharing between partners, and QR code-enabled consumer access to product journeys. The platform supports both open-source and permissioned blockchain solutions, providing immutable records of transactions to ensure compliance with regulations like the U.S. Food Safety Modernization Act and the E.U. Deforestation Regulation. Wholechain collaborates with various partners, including Northline Seafoods and Topco Associates, to improve supply chain insights and efficiency while building consumer trust in food sourcing.