Yaguara (Acquired by Chord Commerce)

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Yaguara was an e-commerce growth management platform based in Denver, Colorado, founded in 2016. The company specialized in aggregating data from various business tools to provide real-time insights, predictive analytics, and recommendations aimed at optimizing customer experiences. Yaguara's platform allowed users to access a unified dataset without needing technical expertise, making it easier for e-commerce brands to track customer lifecycle metrics, set goals, and measure performance. The company raised a $7.2 million seed round in 2020, attracting investments from notable firms and e-commerce brands like Warby Parker, Harry’s, and Allbirds. By 2020, Yaguara served around 250 e-commerce customers, focusing on businesses that needed better data integration to enhance their competitive edge. Yaguara was led by CEO and Founder Jonathan Smalley, who developed the platform to address the challenges of fragmented data in the e-commerce sector. The company was later acquired by Arfa, Inc., which rebranded as Chord Commerce, integrating Yaguara's capabilities into its headless e-commerce platform.