Zady

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Zady is a sustainable fashion e-commerce platform founded in August 2013 by Soraya Darabi and Maxine Bédat. The company aims to challenge the fast fashion industry by providing environmentally-conscious consumers with access to ethically-produced clothing and goods. Zady is committed to designing for longevity, lowering environmental footprints, and supporting American factories. The platform offers a curated selection of artisanal women's and men's clothing, as well as home and office supplies. Products are chosen based on sustainability criteria, including local sourcing, handmade quality, and environmentally-conscious materials. Zady emphasizes supply chain transparency, allowing shoppers to see the journey of each product from its source to the final item. Additionally, Zady combines commerce with storytelling through brand profiles and lifestyle articles that resonate with its mission. The target audience includes consumers who prioritize sustainable and ethically-produced fashion, particularly those interested in American-made products.